Ready to turn your technical excellence into repeatable revenue?

Most deeptech founders excel at engineering but many struggle with go-to-market operations. We help you build the systems that turn technical excellence into systematic growth.

AKI MÄÄTTÄ

“My job is to architect the system that turns that technology into predictable, scalable revenue.”

I build strategic go-to-market systems for B2B hardware and deeptech startups scaling internationally. Having been an engineer-led founder myself, I know the frustration of having breakthrough technology but fragmented operations. My approach combines market intelligence, full-stack marketing, and revenue operations infrastructure into one integrated system so you don't leave growth to chance.

Before: The Mess

✗ Market Intelligence: Chasing every vertical instead of focusing where real value exists.

✗ Positioning: Message changes depending on who talks to the customer. Nobody knows what you actually solve.

✗ Demand Generation: Campaigns run but nobody remembers them. Conversations with wrong companies. Budget wasted.

✗ Sales: Deals close randomly. No clear qualification. Pipeline is unpredictable guesswork.

✗ Operations: CRM is a mess. Leads get lost between marketing and global distributors.

Everything works independently. Nothing connects.

The Problem and The Solution

After: The System

✓ Market Intelligence: Deep analysis of applications and segments. Clear strategic focus on highest-value opportunities.

✓ Positioning: Consistent message everywhere. Customers know exactly what you solve and why you're different.

✓ Demand Generation: Campaigns target right segments with right message. Qualified conversations. Budget produces measurable returns.

✓ Sales: Clear sales process designed for your market. Consistent conversion rates. Pipeline is predictable and forecastable.

✓ Operations: Integrated CRM and metrics. One source of truth. Real-time visibility. Data drives strategy improvements.

All five phases working as one machine. Growth is systematic and predictable.

The Engineer

You've built something remarkable. Your team is talented. Your technology works. But you're spending 40% of your time on things that aren't engineering.

You need: Someone who thinks architecturally about go-to-market so you can focus on building.

Built for Founders Who Can Engineer a Solution and Want to Scale It.

The Fundraiser

You're raising money. You need to show investors that you have a systematic, repeatable go-to-market strategy, not just a breakthrough product.

You need: Strategic go-to-market architecture that becomes a differentiator in your fundraising narrative.

The International Expander

You've proven product-market fit in one market. Now you're scaling to multiple countries simultaneously.

You need: A systematic architectural approach so you don't have to rebuild go-to-market from scratch in each market.

How Strategic Go-to-Market Architecture Works

Most consultants build GTM like an assembly line: strategy → planning → execution → reporting. That's linear thinking.

Strategic go-to-market architecture is cyclical and integrated. Market analysis informs positioning, which shapes demand generation, which feeds sales, which generates data that improves strategy.

Continuous improvement. One connected system.

We start with deep market and application analysis—understanding not just the market, but which applications your technology solves best, which segments value that most, and where the clearest path to revenue exists.

From there, we architect the entire system: positioning that reflects your application advantages, demand gen that targets the right segments, sales processes designed for your customer journey, and RevOps infrastructure that makes it all measurable and repeatable.

When you implement one phase, it immediately improves the others because everything is connected. Phase 4 (demand gen) success directly feeds Phase 5 (sales) because positioning is clear. Phase 5 success feeds insights back to Phase 1 (market analysis). The architecture learns and improves itself over time.

Strategic Go-to-Market and Marketing

Market Presence

Targeted execution that ensures you never lose visibility.

What I do: I act as the strategic layer guiding your marketing efforts. I manage your Account-Based Marketing (ABM), define your Ideal Customer Profiles, and ensure any external creative agencies produce content that actively enables your sales team.

The Value: Your marketing budget is spent on high-value targets, and your brand positioning remains consistent across all international channels.

How We Work Together

I partner with a select group of companies through fixed monthly retainers—moving away from reactive hourly billing to deliver proactive, predictable outcomes.

Fractional Head of RevOps

Revenue Architecture

A strategic overhaul to connect marketing, sales, and customer success.

What I do: I architect the system that connects your market demand to closed deals. I manage your CRM architecture, build lead-routing workflows for global distributors, and establish clear pipeline metrics.

The Value: You get a predictable machine that delivers the right leads to your sales team, so they can focus entirely on closing.

The Process

1. The Strategic Blueprint (Weeks 1-4)
We start with an intensive audit of your complete go-to-market landscape. I identify your biggest bottlenecks and deliver a comprehensive RevOps and marketing playbook.

2. The Fractional Partnership (Months 2+)
We transition into a monthly retainer (Revenue Architecture or Market Presence). I take ownership of the system, acting as an embedded leader in your commercial team to execute the blueprint and scale your operations.

Questions Most Deeptech and Hardware Founders Ask

  • RevOps optimizes your operational systems—CRM, metrics, automation. That's important. But strategic go-to-market architecture is the entire system: market analysis, positioning, demand gen, sales, AND RevOps infrastructure working as one integrated machine. I don't just build your CRM. I architect the market strategy your CRM tracks. We architect the positioning your demand gen campaigns communicate. We architect the sales process your RevOps metrics measure. RevOps is one piece of the architecture.

  • We should talk in 6 months. Strategic go-to-market architecture assumes you have a working product that solves a real problem. If you're still validating product-market fit, focus on that first. Once you have it, come back.

  • The Blueprint delivers a complete strategic architecture + playbook in 6 weeks. You can start implementing immediately.

    The Fractional partnership compounds over 6-12 months as all five architectural phases integrate and optimize. Many clients see 2-3x pipeline growth in 6 months, but the real value is the systematic, repeatable architecture that keeps working and improving after we're done.

  • I work with B2B hardware and deeptech startups that have product-market fit and are ready to go to market and scale revenue systematically. If you have $1M+ in pipeline potential and want to build repeatable, scalable go-to-market architecture, we're a fit. If you're earlier, we're probably not.

  • Yes. That's actually where strategic go-to-market architecture becomes most valuable. International expansion requires systematic, repeatable architecture so you don't rebuild from scratch in each market. The Fractional partnership includes international expansion and market entry architecture.

  • That's great. You'll get real value from the strategic architecture and playbook. Many founders do this and succeed. If you hit roadblocks or realize you need ongoing strategic and architectural support, the Fractional partnership is there. No pressure either way.

Social Proof

  • I highly recommend Aki Määttä for his exceptional work. Aki demonstrates a deep mastery of growth hacking principles and customer acquisition strategies, combining both theoretical knowledge with practical execution excellence.

    - Janne Suhonen, CooliBlade

  • Dimes has been our go-to guys by re-inveting our way of doing business by creating a new systems for our needs in the past two years. We are more than happy with the results.

    - Jere Vuojus, Asfalttipartio

  • Your experience here?

    - Founder, Deeptech Company

Stop guessing at go-to-market. Start building a revenue engine.

Whether you need a complete RevOps overhaul or strategic marketing leadership, it starts with a conversation about where you are and where you want to scale.